Since the beginning of 2020, the governments of the American continent have implemented different types of measures and actions in order to mitigate the effects of the COVID 19 pandemic; promoting short term responses to the most severe effects in relation to socioeconomic and business problems. This article analyzes the main aid of the Colombian government to the business sector during the pandemic; specifically, the study focuses on marketers of household products in the city of Sincelejo. From the methodological point of view, it is a research approach quantitative not experimental type, descriptive, transeccional and field; supported theoretically in digital documents, such as news, reports, decrees, and reports on the pandemic of COVID 19 in Colombia, as well as in scientific articles related to government subsidies offered by the Colombian government to the business sector. Additionally, a structured questionnaire with closed questions was applied as a data collection technique. The results show that the companies under study, with the occasional event of COVID 19, have not fully benefited from government subsidies offered by the colombian government to the business sector during the pandemic; therefore, it is concluded that, these companies do not have operated correctly and intelligently depending on the options present in the medium, in order to qualify for these grants
