Education is the most powerful weapon for the growth of nations; however; This is going through a silent crisis based on the prioritization of quality indicators and other peremptory elements for the maintenance of what I consider to be Educational Neoliberalism, which from a critical perspective turns out to be the linking of all higher education institutions towards high-quality training guidelines, not to transform the lives of graduates as the first objective, but rather as a priority; new clients (Students) are attracted through an educational brand image mediated by these indicators. This editorial note briefly reflects on pedagogical resignification as a tool for generational articulation in the university teaching-learning process.
